My name is Roman Vlasov. I'm an art director and designer. One Zero One is my virtual studio. Most of the projects represented are my own, but some are the result of collaboration with other designers, CG artists, photographers, and programmers. I focus on creating new brands and identity solutions as well as brand support like advertising materials, websites, and packaging. I consider the most important part of my job to be helping businesses work effectively through the creation of spotless visual communication between brands and their audiences. My creative process is based on research and strategic thinking. I work closely alongside my clients to gain essential insight and crystallize it in a Creative Brief, which allows my clients to avoid the superfluous and lets me create consistent and enduring design solutions.